The Right Headline, Can Be A Click Magnet
There are literally millions upon
millions of websites on the Internet not to mention the endless of
pieces of content that these sites hold.
Baiting Your Headlines
Just pause for a second and try to put it into perspective. Have you
ever given it some thought as to just how are you going to make your
own content stand out among this giant sea of information?
To be more precise, how are you going to convince people that your content is in fact worth taking their time to read?
I know of one effective, legal way to do so. You bait them with the use of headlines.
The right headline, can be a click magnet, and the great part is that
you mostly have total control on how to design your headline.
The
only downside is that you have the power to make or break your headline
Many SEO experts agree, that Google appears to be taking a web page's
bounce rate into account now. If a page has a high bounce rate therefore
they are saying that something about a particular page is not right.
I
personally do not know to what degree this actually affects ranking ,
but it is enough to tell me that coming up with awesome content
headlines to entice readers to stay and read it is now more important
than ever before. So here are some tips towards helping you design a
better “baiting” headline:
Always Present Your Headline With Something Good
We were always told from a young age, that if we ever wanted
something, we have to work hard for it. For example, if we would like to
buy a nice car, then we have to work our behinds off to earn enough
money to buy it.
The same goes for those who would like to have
that perfect look, they would go under the knife and endure painful
surgeries just to achieve that desired look.
That is the reason
why headlines, which promise something good, coming out of another thing
that is excellent, will catch many people off guard. In most cases (if
not all) headlines such as those will assuredly bait their interest
since readers will feel compelled to find out more.
A few years
back, I read an article where the headline read: “Man lost weight by
eating Donuts”. Lose weight by eating something totally not
diet-friendly? How is that possible?
After reading that headline, I was totally enticed. I was compelled to know more and just had to click to find out.
Here's
another example: “Look Like A Million Dollars… For Less Than $50" is
also a great headline to entice people to click and find out more.
I
try to design my headlines by coming up with a positive and then
coupling them with another positive and usually will have a winning
headline on my hands.
Happy Endings
Many people suffering from chronic problems, which are constantly
plagued by them to the point that they feel they cannot take it
anymore, will, when they are pushed to the edge of desperation, would
try (or even buy) anything to get rid of their nagging problems.
You must off course be ready to back up your claim, because misleading
headlines can be even more damaging than lousy headlines. So if you
claim something in your headlines, then you had better be ready to back
it up.
These kinds of headlines make readers really curious. They
will keep on wondering to themselves what that one thing that can make
such a world of a difference is. It will continuously play in the mind
of the readers, and eventually, they just have to know.
One
reason why these headlines work as well as they do is because it usually
involves just 1 or 2 methods, and yet they can make a huge difference.
That suggests that this method or secret is extemely powerful indeed.
Emotional Benefits
Many people only buy what they want and not what they need.
When
people say they need something, the chances are, they actually wanted
it in the first place and saying that they need it is just another way
of justifying their wants.
So, when using your headlines effectively, you can cultivate that “want” or “need”.
What actually drives a person to want something to the point that they think that they need it?
You do this by providing benefits.
Remember
however, that you cannot provide just any kind of benefit, it has to be
an emotional benefit. If you can therefore find and attach the correct
emotional benefit to anything, such as a product, it
will sell.Finally,emotions
are very powerful motivators. So learn how to stir up emotions when
designing your headlines. Depending on what your content is, The emotion
can either be humorous, sadness, anger, happiness,
inspirational etc.
and depends entirely on the tone of your content, you can write your
own unique content and eye catching headline right here at wikinut.com
By Tranquilpen, 13th Jul 2012 | Follow this author
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